At ELY, we recently completed a major revamp of our Instagram profile, which included deleting all previous posts and creating a cohesive layout. This strategic decision was aimed at making our page more visually appealing and drawing in more customers. In today’s digital age, a strong marketing aesthetic is essential for capturing attention, conveying brand identity, and fostering customer loyalty.
Why A Cohesive Aesthetic Matters
A well-curated Instagram feed does more than just look good; it tells a story. It reflects your brand's identity and values, providing visitors with a snapshot of what to expect. A cohesive aesthetic helps establish trust and credibility, encouraging potential customers to engage with your brand. When users scroll through their feeds, a visually appealing layout can make all the difference in converting casual browsers into loyal followers and customers.
Tips for Creating a Cohesive Instagram Aesthetic
1. Choose a Color Palette
Select a color palette that aligns with your brand’s identity. Stick to 3-5 main colors to maintain consistency across your posts. This will create a unified look that is recognizable and inviting.
2. Establish a Theme
Decide on a specific theme for your content. This could be lifestyle, minimalistic, bold and colorful, or something else that reflects your brand. For example, ELY’s theme focuses on chic, modern aesthetics that resonate with our audience.
3. Use Consistent Filters
Utilize the same filters or editing styles for all your photos. This will ensure that your images have a similar tone and vibe, making your feed more visually harmonious.
4. Plan Your Layout
We used the free app My Feed to work on our layout, allowing us to upload photos and rearrange them on an Instagram grid. This app gives you the ability to preview how your feed will appear, making it easier to achieve a balanced look. By planning out your layout, you can alternate between different types of posts—like product shots, lifestyle images, and quotes.
5. Create a Unified Look with Grid Post
To enhance our aesthetic further, we utilized the free app Grid Post. This tool allows you to take a single photo and crop it into multiple squares, which can be posted as a unified look when viewing your profile page. This technique adds a striking visual element to your feed, capturing the attention of viewers and encouraging them to explore your content.
Examples of Effective Layouts
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Color Block Layout: Alternate between posts that feature different colors from your palette. This creates an eye-catching grid that’s visually stimulating.
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Row or Column Patterns: Designate certain rows or columns for specific themes or types of content, such as product features, behind-the-scenes shots, or customer testimonials.
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Mood Board Style: Curate a series of posts that reflect a specific mood or feeling. This could be seasonal themes, lifestyle inspiration, or color-centric posts that tie back to your brand.
Conclusion
A well-thought-out marketing aesthetic on Instagram is crucial for attracting and retaining customers. At ELY, our recent revamp has not only enhanced our visual appeal but also reinforced our brand identity. By following these tips and establishing a cohesive layout, you can elevate your Instagram presence and connect with your audience in a meaningful way. Remember, your feed is a digital storefront—make it inviting!